ABOUT US
We are stylist-founded and on a mission to trailblaze originality.
Hey beautiful! We're inspired by originality, and it shows up in all we do, from how we make and package our products to the real, diverse and photoshop-free passion-fueled people who rep our brand.
WHAT WE STAND FOR
We promise to find out what you love about you, so we can use our science to help you love it even more.
We strive to curate experience using only high quality and effective ingredients.
We promise to champion inclusivity by celebrating, hiring and building products for all ethnicities, genders, ages and styles.
We promise to be as gentle on the planet as we are on your hair.
INSPIRED BY EXPERIENCE. BACKED BY SCIENCE.
We want you to want to wash and style your hair, whether you're watching your curls spring into place or the smell of coconut and vanilla are transporting you to the ocean-side.
Our team of scientists constantly evolve our formulas to bring a spa-quality experience coupled with salon-quality safety and ingredient standards.
OUR INGREDIENTS SPEAK FOR THEMSELVES.
Argan Oil of Morocco, coconut milk, apple cider vinegar – you can see why we put our ingredients right on the front of the bottle.
What you won't find in our products: ingredients that damage, strip or dry out hair.
Here are just a few ingredients we are free from in our OGX formulations:
Sulfated surfactants
Parabens
Formaldehyde Donors
Plastic Microbeads
Phthalates
We have launched silicone-free and colorant-free product ranges
